Client Overview: A regional beverage company operating a fleet of vans and sales representatives, handling direct sales and distribution across multiple locations.

Challenge: They needed better visibility into their van sales operations, including activities of sales representatives, van visits, order-taking processes, and conversion rates. Their existing system limited their ability to track these metrics effectively, impacting sales optimization.

Solution: We implemented a comprehensive analytics solution that enabled the company to:

• Track van sales and daily activity in real time.
• Monitor the effectiveness of sales representatives’ visits and van routes.
• Analyze order-taking processes and conversion rates.
• Identify trends in sales by region, van, or representative.

The company gained valuable insights into van and sales team efficiency, improved conversion rates by identifying effective strategies, and optimized van routes and representative schedules, leading to enhanced sales performance.